In The Invisible Gorilla (2010), psychology professors Christopher Chabris and Daniel Simons build on their famous “Invisible Gorilla” experiment that won them the 2004 Ig Nobel Prize.
Their web site provides a good synopsis of the book:
Reading this book will make you less sure of yourself-and that’s a good thing. In The Invisible Gorilla, we use a wide assortment of stories and counterintuitive scientific findings to reveal an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
The first step to overcoming our biases is acknowledging them. Fascinating.
Read reviews from the Wall Street Journal and the New York Times.